On October 17, as the 2025 Chery International User Summit officially kicks off, LEPAS, Chery Group’s new global NEV brand, will host LEPAS DAY in parallel. LEPAS DAY will be a global declaration defining “Elegant Technology,” aiming to establish LEPAS’s global recognition for elegant driving, its brand symbol of elegant lifestyle, and the starting point of its global business and user ecosystem.
LEPAS DAY will center around several key highlights — Who is LEPAS, Leopard Aesthetics, the debut of elegant technology system, and the Global Dealer Signing Ceremony — forming a complete narrative of how LEPAS evolves from technology to a full-fledged lifestyle ecosystem. The event will showcase to the world LEPAS’s Elegant Life philosophy, its brand proposition of “Drive Your Elegance,” and its positioning as the “Preferred Brand for Elegant Mobility Life.”
Technology, with a touch of elegance. During LEPAS DAY, the brand will unveil its Elegant Technology System for the first time — a comprehensive framework built upon the human-centric philosophy of “understanding people and serving people.” This system encompasses next-generation platforms, new energy technologies, holistic safety, and intelligent cockpit innovations, collectively defining what “Elegant Technology” truly means. From the robust safety validation of the LEPAS L8 across real-world scenarios, to the refined emotional design of its cabin, and the forward-thinking approach to the forward new energy development, LEPAS transforms technology from a set of cold parameters into a bridge toward composure, confidence, and elegance.
Business begins with resonance. The event will also feature a ceremonial Global Dealer Signing Ceremony, symbolizing the initial formation of LEPAS’s global commercial network. More than a sign of market confidence, this moment represents the starting point of the brand’s global business blueprint — as LEPAS joins hands with international partners to bring its concept of “Elegant Life” to more users around the world.
An ecosystem co-created with you. To bring elegance into everyday life, LEPAS DAY will officially launch the Global Elegant Lifestyle Partner Program. By activating a global network of users and KOLs, the program will co-create 100 iconic lifestyle scenarios, turning elegance from a brand concept into a tangible, participatory, and emotionally resonant experience for users worldwide.
Notably, the LEPAS DAY venue will break away from the conventional “blue-and-black” aesthetic of tech events. Instead, it will be designed as an immersive cultural and artistic space — blending technology, humanity, and art. With vibrant installations and artistic expressions inspired by LEPAS’s Leopard Aesthetics, the event will give physical form to the brand’s philosophy of elegant life. Here, guests will not only understand the brand’s essence but also feel the texture of elegance in every detail.
From technology to ecosystem, from philosophy to experience, LEPAS DAY is set to redefine what “elegance” means in the era of new energy mobility.
On October 17, let us witness together this global declaration of Elegant Technology.
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