On October 17, 2025, the 2025 Chery International User Summit will officially commence. As Chery Group’s all-new global new energy brand, LEPAS will present itself as the “Preferred Brand for Elegant Mobility Life,” sharing its brand philosophy of “Drive Your Elegance” with users worldwide. At the Summit, LEPAS will deliver a multidimensional feast of driving, technology, lifestyle, and co-creation, offering a full-spectrum experience that embodies its brand positioning. From all-terrain test drives to immersive LEPAS Elegant Lifestyle House, from core technology unveilings to live safety demonstrations, LEPAS will show a full-landscape future of elegant life in advance to users.
The 2025 Chery International User Summit is more than a deep dialogue between brand and users — it is a comprehensive showcase of innovation, ecosystem strength, and global vision. This grand event will serve as a stage for LEPAS to connect with users worldwide, fully demonstrating its product excellence and technological achievements. It also marks a pivotal step for the brand toward global expansion and co-creation with users, opening a new chapter of elegant driving for global audiences.
LEPAS will highlight its first model, the LEPAS L8, through two major experiences — the LEPAS Global Journey of Elegant Driving (China Stop) and an interactive driving experience. From long-distance all-terrain routes to simulated urban scenarios, these sessions will offer a multi-dimensional presentation of the vehicle’s outstanding performance and intelligent technology. Media, KOLs, and users will experience real-road driving dynamics, intelligent driving assistance, and vehicle-to-load (V2L) power output functions, showcasing the profound fusion of elegant vehicle and elegant experience. The China Stop of the LEPAS Global Journey of Elegant Driving has already begun, while the interactive test drive will take place on October 18–19.
During LEPAS DAY, the brand will make the global debut of its “Elegant Technology IP”, systematically outlining its human-centric philosophy of “understanding and serving people through technology.” At the same time, the world’s first LEPAS Elegant Lifestyle House will officially open, blending automotive display, lifestyle aesthetics, and cultural experiences. Together, these initiatives aim to create the ideal lifestyle radius in users’ hearts.
Safety is the cornerstone of elegance. On October 20th, LEPAS will open its three major safety tests—bottom-scraping, wading, and collision—to the public for the first time. At that time, authoritative experts will conduct in-depth interpretations of the vehicle’s capabilities in terms of deep-water passability and body structure design, and release the test data, using “visible safety” to safeguard users’ confidence.
At the upcoming 2025 Chery International User Summit’s ecosystem exhibition, LEPAS will present its brand ecosystem through a series of engaging and immersive experiences — bringing the concept of “elegance” to life. Alongside Chery’s AiMOGA robot, which represents the brand’s vision of a “human assistant,” LEPAS will join other key innovations from the Chery Group to co-create a new blueprint for the future of intelligent mobility. This will not only be a comprehensive demonstration of LEPAS’s brand strength but also a heartfelt invitation for global users to embark on an elegant lifestyle together. Let us witness the moment when “elegance” truly comes to life.
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