From October 17 to 21, 2025, the Chery International User Summit, themed “CO-CREATE·CO-DEFINE,” is set to make a grand debut. Through product co-creation, communication co-creation, and ecosystem co-creation, Chery will work with global users to define Chery Ecosystem 2.0. As Chery Group’s new global new energy brand, LEPAS will leverage the week-long conference to present multi-dimensional value through product experiences, technology releases, safety demonstrations, and user co-creation. Meanwhile, it will advance the “Global Elegance Lifestyle Partner Program” to join hands with global users in shaping a new ecosystem of elegant mobility.
Positioned as “Preferred brand for elegant mobility life,” LEPAS upholds the brand philosophy of “Drive Your Elegance.” Backed by Chery Group’s 22 consecutive years as China’s top passenger vehicle exporter and a solid foundation of 17.44 million global users, LEPAS has quickly made its mark in the international new energy market. Previously at the Indonesia International Auto Show, the full LEPAS product lineup debuted with first SUV model, the L8, receiving an enthusiastic market response thanks to its “Leopard Aesthetics” design, advanced intelligent technology, and strong practicality. The 2025 Chery International User Summit will serve as a key opportunity for LEPAS to engage deeply with global users and convey its core value in a immersive manner.
During the summit, LEPAS will host a series of core activities to deliver multi-dimensional, immersive experiences that weave together the brand’s story. Media and users will embark on the China Stop of the LEPAS Global Journey of Elegance Drive, experiencing the L8’s all-terrain performance and intelligent technology across multiple cities, and embodying LEPAS’s urban elegance lifestyle by the combination of “people × vehicle × environment”. LEPAS will also open its first Eco Co-Creation-LEPAS Global Boutique Store, creating a tangible, participatory space for lifestyle aesthetics. Additionally, a LEPAS DAY event will be held to globally debut its innovative technology. On-site, user co-creation workshops , fun test drives, and, for the first time, open demonstrations of safety experiments will directly showcase product safety capabilities.
Deeply integrated with the conference is the simultaneous advancement of LEPAS’s “Global Elegance Lifestyle Partner Program.” As a key initiative for the brand to build an open ecosystem, inviting lifestyle- and quality-oriented users worldwide to become the first “Elegance Lifestyle Partners.” Targeting influential content creators in five vertical fields—outdoor travel, home living, fashion styling, gourmet expertise, and fitness. Together with LEPAS, these partners will co-create 100 elegance lifestyle scenarios, achieving an ecological upgrade from “official broadcasting” to “user co-creation.” Recruitment for the first batch of partners has officially began in September. Successful applicants will be invited to LEPAS’s brand-specific sessions during the ecosystem summit, gaining early access to in-depth test drives of the L8 and other experiences, while also joining the global KOC (Key Opinion Consumer) matrix to participate in product definition, scenario design, and content co-creation: expanding the brand’s influence from awareness to reputation.
This ecosystem conference marks LEPAS’s full transition from the product launch phase to a new era “user co-creation and co-definition.” By forging deep connections between technology, products, scenarios, and users, LEPAS aims to infuse the new energy mobility market with fresh value rooted in “Elegant Technology”.
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