As the 2025 Chery International User Summit prepares to open its doors, LEPAS, positioned as Chery Group’s “Preferred NEV brand for elegant mobility life,” is bringing a major surprise. The world’s first LEPAS Elegant Lifestyle House will officially debut during the summit. Presented in the form of a “miniature street block,” the lifestyle house will extend LEPAS’s philosophy of elegant life from the realm of mobility into the fabric of everyday life.
As a global new energy brand created by Chery Group, LEPAS redefines the automobile from a tool into a vessel of lifestyle aesthetics, dedicated to delivering smarter and more convenient mobility experiences for users worldwide. The name “LEPAS” is inspired by the fusion of “LEOPARD,” “LEAP,” and “PASSION,” symbolizing agility and vitality while conveying a pursuit of both elegance and passion. Its brand proposition, Drive Your Elegance, perfectly encapsulates its core values. Choosing LEPAS means more than owning a car—it means embracing an elevated sense of elegance and style while gaining the confidence to take control of life. With LEPAS, every ordinary journey becomes a radiant expression of self-assurance. Starting with the automobile as a vessel of lifestyle aesthetics, LEPAS is building a multi-dimensional ecosystem of elegant life.
The opening of the LEPAS elegant Lifestyle House marks the brand’s first physical step into its role as a “curator of elegant lifestyle.” More than a featured experience zone at the summit, the lifestyle house will serve as LEPAS’s first “global model space for elegant lifestyle.” Looking ahead, the concept will be expanded into the global dealership network and international exhibitions, further solidifying its positioning as the “Preferred NEV brand for elegant mobility life.”
The LEPAS elegant lifestyle house will blur the boundaries between automobiles and daily life. Through three immersive theme zones—“Leopard Shadow Window,” “Slow Living Corner Café,” and “Color & Art District”—the store brings together fashion, art, home décor, and nature. Within this curated space, the LEPAS L8, L6, and L4 are seamlessly integrated into the rhythms of daily life, creating a deep resonance between people, cars, and lifestyle. Here, the automobile is no longer a cold industrial product, but a cultural landmark and integral part of the community’s lifestyle, embodying the modern pursuit of elegance.
On October 17, 2025, step into this miniature world of elegance and join LEPAS in experiencing a new chapter of elegant life.
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