Kuala Lumpur, 17 March 2026 – Ahead of its official launch in Malaysia, LEPAS is signalling a purpose-led brand strategy that integrates cultural relevance, community engagement and global engineering strength.
Marking one of its first initiatives in the country, LEPAS Malaysia has partnered with internationally acclaimed Malaysian fashion designer Karl Ho to create bespoke baju raya for children from Pertubuhan Baitul Asnaf Sendayan, Yayasan Kasih Sayang Kuala Pilah, and Pusat Jagaan Anak Yatim Kausar Senawang.
The initiative reflects LEPAS’ belief that mobility is not solely about movement, but about enabling progress and uplifting communities. Each garment, tailored specially for the children, represents dignity, confidence and the joy of belonging during the festive season.
Rooted in the meaning of its name, the Malay word Lepas, signifying setting free and moving forward. The brand’s philosophy to LEAP underscores its broader mission: to inspire individuals to move beyond limitations and embrace future possibilities.
“As we prepare to introduce LEPAS to Malaysia, it was important that our first steps reflect what we stand for,” said Sarah Choo, Senior Brand Director of LEPAS Malaysia. “We are building more than a mobility brand. We are building a brand that embodies the Malaysian spirit of uplifting one another.”
For Karl Ho, the collaboration reinforces the responsibility of design to inspire confidence. “True elevation begins at home,” he said. “Through this partnership with LEPAS, we are using bespoke craftsmanship not only to create festive garments, but to instill pride and aspiration in the next generation. When a child wears something made especially for them, it strengthens their belief in their own potential.”
The community initiative forms part of LEPAS’ broader positioning strategy as it enters the Malaysian market. The brand’s SUV lineup comprising the L4, L6 and L8, is built on Chery Group’s all-new global NEV (New Energy Vehicle) platform. Engineered to support multiple vehicle sizes and diverse powertrains, including internal combustion, hybrid and fully electric systems, the platform reflects LEPAS’ forward-looking and adaptable approach to mobility.
With Leopard Aesthetics as its design foundation, Exquisite Space as its product strength and Elegant Driving as its core philosophy, LEPAS aims to establish elegance as a universal global language, empowering drivers to Drive Your Elegance.
Globally, LEPAS is expanding its footprint across Europe, the Middle East, Africa and Southeast Asia, building momentum as an emerging player in the New Energy Vehicle segment. Malaysia represents one of the early right-hand-drive markets in its regional growth strategy.
By combining global engineering scale with locally grounded brand activation, LEPAS aims to establish a differentiated position within Malaysia’s increasingly competitive SUV landscape, balancing innovation, design-led appeal and community-driven values.
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