Kuala Lumpur, Malaysia 18th Nov 2025 – LEPAS Malaysia successfully hosted its Media Connection Session, bringing together local media partners for an exclusive introduction to the brand’s vision, design philosophy, and upcoming product roadmap ahead of its official launch in Malaysia.
Crystal Zhang, Branding Director of LEPAS Malaysia, opened the session by welcoming media participants and introducing the key speakers joining the event, including Mr. Zhong Wei, Deputy CEO of LEPAS, and Mr. Ge Yong, Global Product Director.
A Brand Born for Elegant Mobility
Mr. Zhong Wei, Deputy CEO of LEPAS, highlighted the brand’s global foundation backed by Chery Group’s world-class R&D, engineering, and supply capabilities.
He explained that LEPAS was designed not to follow the past, but to redefine the future of elegant mobility, rooted in three core inspirations:
Leopard — symbolizing power, speed and elegance
Leap — a global mindset that crosses borders with intelligence
Passion — inspiring urban explorers with energy and style
“LEPAS believes that elegance should not be reserved only for luxury products, and intelligent technology should not be limited to electronic devices,” Zhong said. “We bring beauty and intelligence together, making elegance a part of everyday life.”
He added that the brand is built for the new generation of confident, creative and connected users, who seek balance in career, family and passion — and who expect their cars to reflect their personal aesthetic and lifestyle.
Three Core Advantages of LEPAS
Mr. Zhong shared three major pillars that define LEPAS:
1. Leopard Aesthetics
An iconic design language where dynamic lines, sculpted surfaces and harmonious proportions create elegance at first sight.
2. LEPAS Elegant Technology
An intelligent platform integrating battery, motor and control to deliver smoother, safer and more refined driving experiences.
3. Exquisite Space
A thoughtfully designed third living space where comfort, serenity and confidence accompany every journey.
He also announced that LEPAS is creating showroom experiences aligned with luxury retail standards, delivering heightened customer engagement and premium brand expression.
Design Philosophy: Drive Your Elegance
The LEPAS global Design Team presented a visually stunning video showcasing the brand’s creative journey.
Key highlights included:
- Distinctive V-shaped DRL inspired by the gaze of a leopard
- A sculpted grille with jewelry-grade detailing
- Interior design inspired by urban skylines and flowing waterfalls
- Nature-derived materials and color palettes such as Forest Green, Maple Brown and Glacier White
- Pebblestone textures, floating center elements, and soft ambient lighting
“Every detail inside a LEPAS vehicle is crafted to elevate confidence and transform daily driving into a statement of taste,” the design team emphasized.
Product Strategy: LEPAS L8 and L6
Mr. Ge Yong, Global Product Director, introduced LEPAS’ upcoming product lineup developed on the all-new NEV(new energy vehicle) Platform, designed specifically for new energy vehicles.
The platform supports multiple vehicle sizes and powertrains, including industry-leading Super Hybrid and Super EV systems.
LEPAS L8 – The Flagship SUV
Positioned as a refined, spacious and intelligent SUV, the L8 offers:
2,800 mm wheelbase
Class-leading 970 mm rear legroom
Intelligent seat modes: Relax, Nap, Cinema
Super Hybrid with 205 kW combined max power and 365 Nm
torque
Over 100 km EV range
Combined range more than 1,300 km
Advanced safety including 5-star structure and 8 airbags
Premium features: massage seats, ventilation, high-fidelity audio
Female-friendly UV-protected front windshield (99% UV blocking)
Comparisons during the session highlighted LEPAS L8’s roominess surpassing other premium models
LEPAS L6 – Urban Intelligent Mobility
A younger, design-forward model featuring:
Family design DNA
Intelligent HMI with emotional resonance
High-value powertrain options
Vibrant color choices ideal for urban families and urban elites
* All specifications are based on global models; Malaysian market configurations may differ.
Mr. Ge shared positive insights from global media who test-drove LEPAS vehicles during the “LEPAS Global Journey of Elegant Driving” event in China.
Media praised:
The elegant and premium exterior design
Interior comfort for long-distance travel
Exceptional rear-seat comfort and reclining angle (up to 122°)
Stability, performance and quiet driving experience
Brand & Product Launch Timeline in Malaysia
Crystal Zhang confirmed the upcoming milestones:
Brand Launch: Q1 2026
Product Launch: First half of 2026
Sample units will be shipped to Malaysia for pre-market preparation
About LEPAS
LEPAS is a global new energy brand under Chery Group, dedicated to redefining elegant mobility through advanced intelligent technology, refined aesthetics, and premium user experiences. LEPAS aims to become the preferred brand for users who seek confidence, balance and taste in every journey.
Amid the ongoing wave of globalization and intelligent transformation, automobiles have evolved beyond transportation into mobile spaces that connect and enrich everyday life. As Chery Group’s all-new global new-energy brand, LEPAS positions itself as the Preferred Brand for Elegant Mobility Life. Upholding the brand philosophy of “Drive Your Elegance”, and expressing its signature “Leopard Aesthetics” design language, LEPAS creates “Exquisite Space” and pioneers a new category o f “Elegant Driving”, delivering a stylish, human-centric, and technologically sophisticated mobility experience for users worldwide.
The name LEPAS originates from the fusion of “LEOPARD,” “LEAP”, and “PASSION.” LEOPARD symbolizes speed, power, and elegance in perfect harmony—echoing the brand’s nature-inspired design philosophy of Leopard Aesthetics and its mastery of advanced, platform-based technologies. LEAP represents global ambition, crossing geographical and cultural boundaries to deliver borderless, fashion-forward, technology-driven mobility experiences. PASSION stands for the vitality and aspiration of urban elites as they explore stylish technology and tasteful living.
Rooted in the philosophy of “Drive Your Elegance”, LEPAS believes that to grace the world with brilliance, one must first master life with elegance. Choosing LEPAS is not merely choosing a vehicle—it is embracing an elegant lifestyle, elevating personal taste, and gaining the confidence to navigate life with grace. With every elegant departure and every empowered return, LEPAS turns ordinary roads into journeys of radiant self-expression.
Leopard-Inspired Design: An Aesthetic That Transcends Cultures
In design, LEPAS draws from the leopard’s muscular contours and agile posture when running, shaping its streamlined silhouette, vertical-pupil headlights, and smoothly contoured grille. This design balances dynamic tension with refined curves, forming a cross-cultural aesthetic symbol that defines Leopard Aesthetics.
The interior adopts a “Skyline” theme that flows around the cabin, paired with nature-inspired waterfall-style displays, pebble-textured speaker grilles, and a wave-pattern dashboard. Nature and technology fuse to create a poetic, immersive atmosphere where every journey becomes an expression of personal style.
Exterior color palettes such as Norwegian Forest Green echo natural landscapes, while the interior uses soft, skin-friendly materials derived from inspirations like forests and glaciers. This fusion of natural textures and modern minimalism brings users an elegant sense of refinement and confident control.
A Complete Global Product Matrix for Diverse User Lifestyles
To meet the needs of global users across multiple segments, LEPAS has built a diversified product matrix. The brand currently offers the flagship LEPAS L8, the intelligent and stylish LEPAS L6, and the urban lifestyle icon LEPAS L4—all developed on Chery Group’s new global NEV platform and carrying the soul of Elegant Driving.
The flagship LEPAS L8 features Chery’s super hybrid system, achieving a performance “triangle” of 44.5% thermal efficiency, 4.2L/100km fuel consumption in depleted mode, and over 1,300 km of combined range. The LEPAS L8 also offers ACC (Adaptive Cruise Control) , intelligent driver assistance, and a CDC (Continuous Damping Control) damping system for confident, composed control in all scenarios. Features such as APA (Automatic Parking Assist) and RPA (Remote Parking Assist) ensure every maneuver is effortless and elegant.
With 46 smart storage compartments and a high-efficiency HVAC system capable of rapid cooling and heating, the cabin meets diverse travel needs with comfort and convenience.
Five-Star Global Safety Standards
Safety is engineered to 2026 Euro NCAP five-star standards, forming a comprehensive protection system from risk prediction to collision management. The body structure uses 75% high-strength steel/aluminum and 22% hot-formed materials, with 1500 MPa hot-formed steel applied in 28 critical areas, reinforced by an “8-longitudinal, 5-transverse” floor structure to form an exceptionally rigid safety cage.
LEPAS’ global crash-testing program simulates a wide range of real-world accident scenarios, ensuring robust performance across all collision conditions. The LEPAS L8 is engineered to a wading depth of over 600 mm, enabling confident driving through water. In its first public safety demonstration, the LEPAS L8 successfully completed underbody scraping, deep-water wading, and rollover crash tests, showcasing LEPAS’s uncompromising commitment to safety.
Co-Create a Global Elegant Lifestyle
The “Global Elegant Lifestyle Partner Program”, announced at the 2025 Chery International User Summit, marks LEPAS’s ambition to go beyond products and technologies. It aims to co-create with users a shared lifestyle and value system rooted in elegance, refinement, and inspiring mobility experiences.
With Leopard Aesthetics as its design foundation, Exquisite Space as its product pillar, and a deep interpretation of Elegant Driving at its core, LEPAS transforms elegance into a universal global language—empowering users to “Drive Your Elegance.”
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